Marketing and Awareness

By 2025, Southeast Technical College will have simplified its message and repeated it over the course of 24-36 months to build city and regional brand recognition for the purpose of sharing the STC story about our mission, students and alumni.

Goal 1

Assess and improve STC’s brand identity, distinguish target audiences and utilize students as brand ambassadors at STC events and throughout digital platforms to help tell the STC story.

Goal 2

Utilize brand identity and storytelling tactics to promote community awareness and enhance Southeast Technical College’s reputation in the region.

Goal 3

Create and implement an integrated approach to communication, marketing strategies and public relations for all campus communication and events.